Blue Ox Success Series: Increasing Your Business Value

Tuesday, February 13, 2024 (8:00 AM - 9:30 AM) (CST)


When you started your business or purchased it, you likely thought about what the business is worth and how you intend to transition out of it at some point. It might be years down the road before you are ready to sell, but you would like to know now how to position it for an optimal transition.

Business transitions are inevitable, yet 80% of businesses that go to market don’t sell and only 30% of transfers to family succeed. Creating a viable continuity plan is not only critical to support business owners, their families, and their employees but also to continue serving the needs of our communities.

This session of the Success Series will cover the 5-Steps to structuring your business succession plan and show owners how to add more value to their businesses leading up to a transition of ownership. Attendees will leave with a clear understanding of how start and form a business succession plan that drives value for all stakeholders involved.

Who Should Attend
This training is only for business owners. Learn how to structure your business now even if you aren't planning on selling for another 10-20 years.

About this Session

  • Learn how to structure your business that drives value
  • Understand some of the nuances of selling a business, what to watch for and how to prepare now
  • Discover what it takes to successfully transfer your business

Meet the Trainer: Doug Cook
Senior Value Advisor & Certified Exit Planning Advisor (CEPA®), Headwaters Strategic Succession Consulting, LLC

Doug has held several executive and ownership roles in businesses leading up to and through their ownership transitions. He has first-hand knowledge of the challenges small to mid-sized owners face in succession planning while also trying to maintain and grow their businesses. His extensive experience and professional education is the foundation on which he formed his own Minnesota based firm in 2020 where he serves as Senior Value Advisor at Headwaters Strategic Succession Consulting, LLC, based out of St. Cloud.


Members: $45, Non-Members: $65

Brainerd Lakes Chamber of Commerce
224 West Washington Street
Brainerd, MN 56401 United States
Event Contact
Paula Chapulis
(218) 822-7113
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Tuesday, February 13, 2024 (8:00 AM - 9:30 AM) (CST)

8-9:30 a.m. in the CTC Room at the Chamber's Admin Office

Brainerd Lakes Chamber Event
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